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Garstang Fairtrade Town

Garstang The World's First Fairtrade Town

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Fairtrade Mark Survey 2001

RESULTS GARSTANG SURVEY
Local people. Sample size 104 Others. Sample size 22
number percent number percent
I would like you to look at the symbol on this card and tell me whether you recognise it or not? (Show Fairtrade Mark without text, but including word 'Fairtrade'). Yes 74 71% 5 23%
No 30 29% 17 77%
2. Which of these definitions do you think best describes what this symbol stands for? You can choose as many or as few as you wish. Good value for UK shoppers 24 23% 2 9%
A better deal for third world producers 66 63% 6 27%
Brand name 5 5% 2 9%
An independent endorsement (consumer guarantee) 2 2% 0 0%
Consumer protection 6 6% 0 0%
Oxfam 15 14% 3 14%
Traidcraft 9 9% 6 27%
Office of Fair Trading 11 11% 4 18%
None of these 1 1% 0 0%
Don't know 11 11% 9 41%
3. Do you positively choose to buy Fairtrade Marked products when possible? Yes 68 65% 6 27%
No 36 35% 16 73%
4. Did you know Garstang is the world's first Fairtrade Town? Yes 95 91% 15 68%
No 9 9% 7 32%
5. Do you positively choose to buy locally produced products when possible? i.e. made in Lancashire produce. Yes 92 88% n/a n/a
No 12 12% n/a n/a
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